You might have already heard that watermelon juice is going to be big news, medicinal mushrooms are set to be the hero superfood of 2017 or that crystal healing is going mainstream.
Personally, I’m not usually a fan of health trends.
They tend to be a result of marketing hype as opposed to lasting, valuable results and reliable research. That said, there are some exciting things on the horizon for health in 2017 so I’ve put together a short list of health tends that are worth following in 2017.
2016 has been a pretty rough ride for a lot of wellness bloggers and social influencers as their profiles and philosophies have come under fire from sceptics, industry experts, foodies and body-positive folk. There has been a lot of blaming, naming and shaming, which - if you ask me - is not at all helpful.
More and more health and food bloggers are waking up to the influence that they have on shaping their audiences' beliefs and the responsibility that comes with that. Many bloggers are stepping away from moralistic terms such as 'clean eating' and ‘good’ or ‘bad’ foods in exchange for a less judgemental approach to health and nutrition.
It’s great to see a positive move away from dogmatic diets and towards a more balanced and personalised approach to nutrition.
Women’s health issues
Women’s health is getting more airtime these days. As a typical taboo topic this makes for a welcome change, especially since so many women suffer from irregular, painful or otherwise troublesome menstrual cycles as a result of imbalanced hormones and other less talked about issues.
With around 4 million women in the UK taking the oral contraceptive pill (OCP), which effectively puts your menstrual cycle on hold and short-circuits one of our bodies’ natural functions, its no surprise that hormonal issues are becoming increasingly ‘normal’.
Menstrual patterns and periods are helpful indicators of overall health. Companies like Clue are doing a great job of teaching women about their bodies and a movement being dubbed ‘menstrual realness’ is starting to push the boundaries of conversations around women’s bodies.
Earlier this year David Cameron announced the end of the tampon tax, which is a good start, but talking periods is just the tip of this iceberg. 2017 could be the year that women’s health issues go public.
Wearable health technology
Fitbit, Polar, BellaBeat, Misfit, Jawbone, Apple Watch and all the rest. Activity trackers have been really popular during 2016 and there definitely room for more growth.
I don’t think I’m the only one that’s noticed we are more obsessed with tracking our health, habits and fitness progress than ever before. There’s also now brands, like Elvie creators Chiaro, that are expanding the use of wearable technology into new areas of women’s health. Elvie is an innovative product designed to help you strengthen your pelvic floor and track your progress.
Whilst I’d never advocate obsessing over numbers and targets, wearable health tech can be motivational and help change habits, or even solve problems such as pelvic floor weakness. There is definitely more to be explored in this area.
Green, natural, organic beauty has really taken off and new brands are popping up all the time. Women are paying more attention to the labels on beauty products, particularly as skin issues and sensitivities are increasingly common. Skin irritants and petrochemicals in lots of conventional beauty products are now recognised as carcinogens and endocrine disrupters (meaning that they can contribute to hormonal mayhem).
I have to admit that I’m not a total clean beauty devotee. I used natural products exclusively for two years, and although the range and quality of products available is always on the up, I found that they were not as effective on my acneic skin and didn’t always provide the coverage that I wanted. That said, I do use naturally products on my body and in my home where possible.
Goat milk products
You'll probably already be familiar with plant-based alternatives to cow dairy, such as almond and coconut milk, by have you tried goat milk products? Goat butters, yoghurts, cheeses and milks are now widely available in some supermarkets and most health food shops. Expect to see more clever and indulgent incarnations of goat milk on shelves in 2017 (ice cream please!).
Not only is goat milk a more environmentally-freindly choice (due to reduced methane output), there are reems of health benefits to goat milk. Goat milk is easier to digest than conventional dairy, lower in lactose (milk sugars), less inflammatory, as well as high in calcium, vitamin A and fatty acids, all of which make it more suitable to those with dairy sensitivities, irritable bowel syndrome (IBS) or compromised gut fuction. The nutrients in goat milk are also thought to be more bioavailable (meaning more readily absorbed my humans) because the chemical composition of goat milk is closer to that of humans.
Goat milk products do tend to be slightly more sour and tangy than cows' dairy, particularly when cooked. Many love the flavour (my hand is raised!), but others... not so much. Worth a try though, eh?
The floor is open. What do you think is going to be the next big thing in health and wellness? Let me know in the comments below.
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